How This Nonprofit is Championing Entrepreneurship for Minorities in the United States

In the past year, the world has struggled to cope with the innumerable effects of the coronavirus. Two million people have perished, with millions more losing their jobs and facing unprecedented personal hardship. However, during this dark period, one organization has committed to help alleviate the situation to create a more positive future: Positive Planet US.

Positive Planet is a nonprofit organization founded by Jacques Attali in 1998 and has since helped eleven million people escape poverty around the world. Through international partnerships, corporate programs, and business networking, Positive Planet created a system to support an equal society where the economy serves all human beings and future generations, regardless of their color, gender, or background. In an effort to advance these values and expand our reach in the world’s largest economy, Positive Planet US launched in July 2020 in the midst of the pandemic, with one mission: to make the world more positive—economically, socially, environmentally, and democratically.

Positive Planet US would not function without the commitment and perseverance of its volunteers. In a matter of six months, departments have grown to include more than 65 volunteers working around the clock to create a more positive economy in the United States, equipped for sustainable development locally and globally. The organization focuses on three areas of expertise: entrepreneurship, financial education, and inclusive value chains.

Positive Planet US partners with local nongovernmental organizations, public and private training centers, universities, incubators, and public authorities to provide accelerator programs, vocational training, and seed funding for underprivileged entrepreneurs looking to support underserved communities. Each program is focused on supporting an informational financial education with partnerships from banks, cooperatives, and insurance companies.

With the current economic environment, Positive Planet US is dedicated to helping achieve local and global economic growth in underprivileged communities and contributing to the achievement of the United Nations’ sustainable development goals for a better and more sustainable future for all.

Ingrid Gonzalez, Chairwoman and President of Positive Planet US is leading the charge to not only achieve these objectives, but also make diversity and inclusion the norm. Currently a Sales Director at Google Cloud New York, Ingrid has enriched her expertise and skill sets to help further the businesses of underprivileged entrepreneurs. Due to her strength and dynamism, Ingrid was able to gather around her – and remotely – a team which is diverse and resourceful. Above all, with a strong knowledge of various cultures, Ingrid is the right person to bridge the gap and manage a team made of people with different nationalities, working all together to help multicultural communities. And making sure people are the center of economic support is all the more important in these challenging times.

Within six months of establishment in the United States, Positive Planet US launched its first US based program: the Women Accelerator Hub. Partnered with multinational corporation Capgemini, Positive Planet US is helping five minority women launch their businesses in an unprecedented economical climate with 8 intense weeks of one-on-one coaching. The entrepreneurs will have the opportunity to learn how to start and grow a business, sell their product or service, leverage social media and other marketing tools, apply for a business loan, and more, all with the support of Capgemini executive mentors. Participants will also be offered access to special bonus sessions presented by key industry experts from exclusive partnerships.

Positive Planet US will be launching a second program in partnership with Genpact; an E-Learning platform that will be accessible to entrepreneurs coming from underprivileged communities providing them with information, tools, and resources to build and grow their start up business.

These programs and initiatives are just the tip of the iceberg. Positive Planet US is determined to bring more resources to underserved communities in 2021. With goals to raise over $20 millions to benefit hundreds of thousands of entrepreneurs and millions of people within underprivileged communities, Positive Planet US is bringing the positivity back in 2021.

To support the Positive Planet US missions and help us finance our programs, visit our website. Follow us on social media to stay updated on new initiatives and find out how you can take a hand in helping deserving but long-neglected communities in the United States.

Original Article

Positive Planet Launches U.S. Operations

New York City Office Opens to Serve Budding Entrepreneurs and the Unemployed in Underprivileged Communities

NEW YORK, NY–July 29, 2020–Positive Planet US today announced the launch of its first US office, based in New York City, to serve the needs of future entrepreneurs and job seekers in US communities as well as in Europe, the Middle East, and Africa. Positive Planet will provide guidance and tools such as financial education, vocational training, access to financing, and financial support so their beneficiaries can launch and develop income-generating activities.

Positive Planet US sets itself apart with its full commitment to contribute to and achieve sustainable development goals in these four areas: Economic, Civic, Social, and Ecological, as outlined by the United Nations’ 2030 Agenda for Sustainable Development. The three essential areas of intervention are: entrepreneurship, financial inclusion and education, and inclusive value chains.

“Our launch in the US is an important first step for Positive Planet International to help budding entrepreneurs and the unemployed realize their goals of financial independence and break the chains of poverty”

Jacques Attali, Founder and President of Positive Planet International

“We are hitting the ground running to focus on the neediest communities in the midst of this global pandemic. We are currently establishing relationships with US organizations and donors, as well as partnering with foundations supporting inclusive economic development.”

Ingrid Gonzalez, President and Chairwoman of the Board of Directors of Positive Planet US

About Positive Planet
Positive Planet International creates sustainable development solutions for marginalized populations, in particular women and youth. It was founded in 1998 by Jacques Attali, an economic theorist and former Special Adviser to French President Francois Mitterand. He is also the author of more than 80 books, with sales of over 9 million copies, translated into 22 languages.

Positive Planet operates with a yearly budget of $13.5 million, involved in 45 projects in 26 countries, with 2 million beneficiaries and 290,000 directly impacted in 2019. It has conducted more than 500 projects in 35 different countries, and enabled 11 million beneficiaries to improve their socio-economic situation in Europe, the Middle East, and Africa since 1998. For more information, visit:

About Positive Planet US Positive Planet US is the newest affiliate of Positive Planet International, established in July 2020 in New York City, with a core group of 10 team members. Positive Planet US supports and develops programs in the US and abroad to help underserved people, businesses, and communities power their paths to a sustainable, secure, and positive future. For more information, visit:

For more information:
Harolyn Mitchell
Positive Planet US