At the same time, he noticed that his male classmates weren’t able to find affordable, durable shoes to wear at the university. As a food process engineer, he started to apply conveyor belt processes to create environmentally sustainable shoes that would last. From 5 pairs, to 65 pairs he quickly realized he was also providing employment for the community.
With his venture, Giddins Fashion, he was able to develop a three-pronged approach and build a sustainable business;
- Economic sustainability – Producing a long-lasting, durable and inexpensive shoe for a generation in need.
- Environmental sustainability – Creating durable shoes from recycled waste material
- Social sustainability – Developing a livelihood for members of his community