Episode 04: Florence Bassono and Faso Attiéké

Faso Attiéké produces fresh and dried cassava couscous (attiéké). The company produced 542 tonnes of attiéké in 2019 and currently employs 50 full-time employees. Florence Bassono founded the company in 2015 after being stopped at the border. She was forbidden to bring attiéké into her community in Burkina Faso, an essential piece of their diet. She now works with 500 small-scale cassava farmers. They’ve differentiated themselves from the competitors through the quality of their products and their brand image. Faso Attiéké’s is having a tremendous impact on the community. By creating over 50 full-time jobs, providing sustainable income to over 500 local farmers and 200+ female cassava collectors, Florence’s presence goes far beyond the kitchen.

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Episode 03: Fanta Mone and Malaika’s Garden redefine happiness in education for mothers and children in Burkina Faso

Fanta Mone founded Malaika’s Garden schools in 2015. She is, first and foremost, a mother. Always smiling, she is very attentive to the needs of the children she welcomes daily. Fanta is a passionate entrepreneur who is constantly looking for solutions to ensure a suitable and quality education for many children. She wants to support parents in making the new generations “grow and shine.”

She joins us today with a fellow mother and English teacher at the school, Mrs. Traore, to help translate this conversation in real-time.

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Episode 02: Yaye Helene Ndiaye and Kitambaa address the social inequalities that arise without an infrastructure that considers feminine hygiene needs

Kitambaa, which symbolizes and evokes ‘dignity’ in Swahili, aims to provide young African girls and women of childbearing age with washable pads that meet their hygienic needs to enable them to go to school and so to participate equitably in national development. By reducing the upheavals caused – in their education and their lives – by their periods and the lack of accessibility to disposable hygiene products and adequate infrastructure, Kitambaa provides an ecologically and financially sustainable solution while answering her community social needs.

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Episode 01: Yaye Souadou Fall and E-Cover work to reverse the effects of mass rubber pollution in Dakar through eco-friendly upcycling

E-cover aims to solve the problem of ​​waste management in Africa by upcycling in an eco-friendly way in order to create marketable resources.

Mbeubeuss is an open-air landfill in the capital of Senegal, Dakar. This landfill exposes the entire city to many fumes and filth every day, leaving all surrounding communities to live in dire conditions. There are such limited options for them that they are forced to find ways to extract iron and steel contained in the tire waste and resell it. They are exposed to illnesses such as pneumonia, mycosis, and cancer. Surrounding communities have voiced complaints with little to no response.

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Meet our Accelerator Hub Finalist: Cydney Preston, founder of Iced Out Water Ice

Iced Out Water Ice 

Crime rates in the U.S. have significantly declined over the last decades but the incarceration rate has increased. As per the latest data from the U.S. Department of Justice, around 65,000 Americans are released from prison annually. The increasing rates of incarceration has resulted in a large population of formerly incarcerated individuals across the United States. 

These individuals make a difficult transition from prison to re-entering society. During the transition, they face many challenges and roadblocks including finding a stable job and living a normal life like everyone else. The unemployment rate of formerly incarcerated individuals is nearly five times higher than the general population in the United States. 

As a second chance for the formerly incarcerated individuals, now businesses are making a huge difference in their lives by providing them with stable employment opportunities. Keeping this in mind, Cydney Preston has come up with a brilliant street cart business model called Iced Out Water Ice. She exclusively employs formerly incarcerated individuals to provide them with career opportunities at a competitive wage and unbiased workplace. 

Cydney Preston,  our Aspiring Entrepreneur 

Cydney Preston, a New York based African American, is the founder of Iced Out Water Ice. This mission-led for-profit street cart provides quality Italian ice and ice cream  to the East Harlem community. She exclusively employs formerly incarcerated individuals to provide them with a second chance to re-shape their lives. 

Iced Out Water Ice is a 4-month-old start-up that has a B2B/B2C business model. The main idea is to serve Italian ice and ice cream that can be consumed by all ages making everyone in the community enjoy them. Her customers are the East Harlem community which currently account for 111,452 individuals, that is 48,006.4 people per square mile. 

Her vision of becoming a successful woman entrepreneur made her come up with a unique street cart business idea that is not only socially conscious but also aims to reduce recidivism in her community.

Positive Planet US Empowering Women Entrepreneurs in the US 

Cydney Preston is an aspiring woman entrepreneur. Since it’s her first business, she is eager to acquire the in-depth knowledge and skills to become a successful entrepreneur and create a thriving start-up business. She applied for the Positive Planet Accelerator Hub program to learn from our industry experts and explore the business opportunities that can help make it a tangible profitable business.


We at Positive Planet US, are proud to support rising entrepreneur, Cydney Preston with our Accelerator Hub Program.  Our program is especially designed to provide 1:1 coaching for minority women entrepreneurs who are at the early stages of their entrepreneurial journey and looking to take their new business ideas to the next level.

Meet our Accelerator Hub Finalist: Emily Penzo, founder of North Node

North Node

According to The 2020 Nonprofit Employment Report by John Hopkins Center for Civil Society Studies, the non-profit sector is the third largest private employer in the US. Despite an increased number of volunteers, the estimated total value was $167 billion in 2017, a $17 billion decrease from 2015. While more people are volunteering over time, they are doing so for fewer hours total as reported but the Corporation for National & Community Service, “Volunteering in America.”

During these unprecedented times, non-profit organizations are strained. All aspects of their work have been impacted and the pandemic has triggered a funding crisis.

Non-proft organizations are affected by the Covid-19 pandemic in different ways. Some of them are now unable to run their organization because of the lack of financial resources, and social distancing policy, whereas others face an unprecedented surge in demand, such as food banks and medical support. 

More than ever, non-profit organizations need to reinvent themselves, find new ways of working in the sector and new opportunities to survive. 

Emily Penzo, our Aspiring Entrepreneur 

Emily Penzo, one of the Accelerator Hub finalists aspires to support non-profit organizations. 

She started in the sector by volunteering for a breast cancer non-profit organization called You Can Thrive, where she is now a board member. You Can Thrive is a breast cancer non-profit organization that provides a well-being service for those diagnosed with cancer, helping survivors to heal their mind, body, and spirit, so that they can thrive. 

As a cancer’s survivor herself, she found strength to fight her cancer thanks to this organization. Getting support from them, and seeing how devoted they were, has inspired Emily to help others who are enduring difficult times. Ultimately, it helped her take the leap to change her life path and become an entrepreneur. 

Emily’s entrepreneurial journey starts with North Node, a social enterprise startup that connects volunteers and non-profit organizations in NYC.

North Node aims to provide user friendly service and unique experience for individuals to join philanthropic communities and build meaningful everlasting connections. 

North Node tagline is “connecting Minds, Hands and Hearts for a better tomorrow”. It is a volunteer recruitment management platform and a donation fundraising system for non-profit organizations. It is also an open platform for volunteers to share their passion and give back to the community. This support to better match volunteers and non-profit organizations is essential to assure NGOs can run properly.

Through the realization of her entrepreneurial dream, Emily found her life purpose. It is to create a positive impact for the community, particularly non-profit organizations in NYC where she lives. Emily said that her goal is to be

“A social entrepreneur that can lift up her community and make a difference in this world”.

Positive Planet US Empowering Women Entrepreneurs in the US 

Emily has applied to the Positive Planet US Accelerator Hub program in order “to gain valuable business insights that can help North Node reach new heights”. Our accelerator aims to provide Emily with all the necessary tools and resources she needs to turn her passion and ideas into a thriving business. Through this Accelerator Hub, we aim to deliver PPUS’s core purpose, that is, to empower underprivileged community members by providing them means to become entrepreneurs.

We, at Positive Planet US, support social entrepreneurship initiatives. We believe that businesses should support a social cause and improve the world we live in. For this reason, it is an honor for us to support Emily with her North Node project. We truly hope her project will bring a positive impact to the nonprofit sector.

Meet our Accelerator Hub Finalist: Julie Obaso, founder of Douglas Digital Kids

Douglas Digital Kids

“History will judge us by the difference we make in the everyday lives of children”

said Nelson Mandela.

Children are our nations’ future and tomorrow’s citizens, that is why it is essential to start teaching them moral values while they’re still young. 

With the rise of new technologies, children are spending more time than ever in front of screens. It is particularly affecting the Black and Hispanic communities in the United States, where “Black and Hispanic children consume nearly 4½ hours more media daily than white children (13 hours of total media exposure for Hispanics, 12:59 for Blacks, and 8:36 for Whites), according to Tufts University.

Despite the fact that Black and Hispanic kids are consuming more television than their peers, white characters are still dominating the media industry. Media plays a huge role in the acceptance of racial diversity and understanding of different cultures. Because children identify with television characters, it is more important than ever to make sure that the images children are seeing on television are a proper reflection of their real environments and it is paramount to give them something to aspire to. 

Julie Obaso, our Aspiring Entrepreneur

Our Accelerator Hub finalist, Julie Obaso, with her startup Douglas Digital Kids would like to fill this gap in the marketplace. The aim of her project is to create and showcase animated content and stories for Black children.  

Douglas Digital Kids is an interactive platform that is formatted as a cartoon series featuring various Black and African characters from around the world. 

Black American and African kids will therefore receive a fresh, redefined perspective and narrative of themselves, that is traditionally not shown on media screens in America and around the world. Not only will the series entertain, but it will enhance learning, literacy and self-esteem skills of Black children in America and the African diaspora. While Douglas Digital Kids will help alleviate a lack of sufficient diversity in the children’s entertainment sector, it will also benefit white children, who will be exposed to a diverse range of voices, cultures and perspectives.

In addition to helping young kids, this platform will also provide a place for Black content creators to display their talents to the community. Douglas Digital Kids will be a means for Black animators and content creators to tell their stories in their own voices, to showcase their talent and innovative art in an authentic, uplifting and meaningful way. 

Positive Planet US Empowering Women Entrepreneurs in the US 

Julie is a driven entrepreneur who would like to “raise representation in her community and uplift her community through positive initiatives”. She applied to the Positive Planet Accelerator Hub in order to build a solid foundation for her business, and develop her project to its highest potential. Our Accelerator Hub is a tailored coaching program that was developed to jumpstart these types of new initiatives operationally, providing them with structured business education and hands-on experience to help them evaluate market opportunities.

We at Positive Planet are proud to support Julie in taking her business to the next level and helping minority children finally have their voice represented in the media industry.  Douglas Digital Kids will help children of color improve their self confidence, gain a better understanding of their cultural heritage, and dream bigger. 

Meet our Accelerator Hub finalist: Bloom Design & Development

Bloom Design & Development

When it comes to gender equity in architecture, there is still a long way to go. Women are underrepresented in architecture at all levels of practice.  A survey by the Association of Collegiate Schools of Architecture (ACSA) shows that only 15% of their licensed members are women. 

In the hope of forging a different future for women in this industry and breaking the status quo, Luisa Bustamante and Lucia Eastman have decided to join forces in order

“to have an impact on the built environment as women and to pave a new path for women today and for generations to come”.  

Our Aspiring Female Entrepreneurs

Together, they have created Bloom Design & Development. With a combined experience of more than 20 years at some of the most prestigious architecture firms, their mission is to produce innovative and design-forward spaces that transform lives and neighborhoods for the better.

Their idea is to combine top-tier work experience with their unique cultural backgrounds to fill a longstanding gap for families and young professionals in the marketplace. 

The architecture industry has long been dominated by a pretty singular vision and group; limiting its scope and expression. By merging thoughtful design with a clear understanding of consumer needs, they want to give families, of all types, the opportunity to see themselves in a home that reflects their needs and values. 

They plan to implement this by buying land, building on it and designing living spaces themselves. By handling everything from scratch, they will have better control over the outcome, saving money and time.

Their objective is to provide quality architecture and socially-responsible developments that strengthen and enhance diverse communities.

Positive Planet US Empowering Women Entrepreneurs in the US

Luisa and Lucia applied to the Accelerator Hub program to get a guiding hand from experts in building their startups. They have a deep level of experience in design and architecture, but wanted to build expertise in business development and marketing. 

The Positive Planet US mentorship program was developed to help jump start businesses operationally, providing them with structured business education and hands-on experience with evaluating market opportunities in their niche and fine-tuning their business plans. During this mentorship program, Luisa and Lucia will get the support of their mentor to further define their products and services, identify potential customer segments, and learn how to apply for business loans. The tailored coaching program and skills developed during the accelerator will help them take their business to the next level.

Discrimination is not only a problem in the architecture world, it is a social problem. We, at Positive Planet US, believe in gender equality and we think it is important to have diverse opinions and viewpoints. Women and men, together, create a more balanced society, leading to an improvement in the quality of life for everyone. Our coaching program is set up to help Luisa and Lucia succeed in their entrepreneurial dream in this challenging industry for women.

Smile In A Box

Positive Planet is pleased to announce the launch of its new initiative: Smile in a Box. 

Due to the pandemic, hunger has surged in the United States. It is estimated that 1 in 6 Americans could face hunger*. For this reason, we have decided to launch an emergency Covid-19 response to help families in need: Smile In a Box. 

We will be  joining forces with Branches Long Island to fight hunger in New York State. This partnership’s main objective is to combine Branches Long Island long-term experience in distributing food to families in need, and Positive Planet US expertise in running NGO programs and promoting entrepreneurship initiatives.  

This joint initiative is designed to extend the reach of Branches Long Island’s food distribution centers in order to help more families in need.

Positive Planet US will provide immediate relief to families directly impacted by Covid-19 in New York state by providing boxes of food and other essential products to them. 

In addition to providing immediate relief, Positive Planet will also grant free access to its eLearning platform to everyone in the program to help them develop their skills and abilities to succeed in their entrepreneurial dreams. In doing so, Positive Planet continues to promote social inclusion through entrepreneurship.

“I am delighted to see this new collaboration, together, by combining our field knowledge we are supporting two important Sustainable Development Goals: ending hunger, and economic growth”

said Ingrid Gonzalez, President and Chairwoman of the Board of Directors of Positive Planet US.

This is Positive Planet US first initiative of this kind in the United States, we are looking to expand our reach in the United States by partnering with other NGOs. 

About Branches long Island: 

Branches Long Island was founded in 2019 by Samantha Morales after she realized the amount of people in need on Long Island. She started out doing it alone and once she became a legal 501c3 she quickly grew! She is joined by an amazing group of women who dedicate their time every week to better the community.

Branches Long Island helps those in need with no judgments. They work side by side with many social workers and homeless shelters on Long Island offering a variety of services. As of May 2020 they opened their first location in Middle Island, NY and plan to offer classes and counseling along with their weekly blessing boxes which provide necessities to the families in crisis on Long Island.

How This Nonprofit is Championing Entrepreneurship for Minorities in the United States

In the past year, the world has struggled to cope with the innumerable effects of the coronavirus. Two million people have perished, with millions more losing their jobs and facing unprecedented personal hardship. However, during this dark period, one organization has committed to help alleviate the situation to create a more positive future: Positive Planet US.

Positive Planet is a nonprofit organization founded by Jacques Attali in 1998 and has since helped eleven million people escape poverty around the world. Through international partnerships, corporate programs, and business networking, Positive Planet created a system to support an equal society where the economy serves all human beings and future generations, regardless of their color, gender, or background. In an effort to advance these values and expand our reach in the world’s largest economy, Positive Planet US launched in July 2020 in the midst of the pandemic, with one mission: to make the world more positive—economically, socially, environmentally, and democratically.

Positive Planet US would not function without the commitment and perseverance of its volunteers. In a matter of six months, departments have grown to include more than 65 volunteers working around the clock to create a more positive economy in the United States, equipped for sustainable development locally and globally. The organization focuses on three areas of expertise: entrepreneurship, financial education, and inclusive value chains.

Positive Planet US partners with local nongovernmental organizations, public and private training centers, universities, incubators, and public authorities to provide accelerator programs, vocational training, and seed funding for underprivileged entrepreneurs looking to support underserved communities. Each program is focused on supporting an informational financial education with partnerships from banks, cooperatives, and insurance companies.

With the current economic environment, Positive Planet US is dedicated to helping achieve local and global economic growth in underprivileged communities and contributing to the achievement of the United Nations’ sustainable development goals for a better and more sustainable future for all.

Ingrid Gonzalez, Chairwoman and President of Positive Planet US is leading the charge to not only achieve these objectives, but also make diversity and inclusion the norm. Currently a Sales Director at Google Cloud New York, Ingrid has enriched her expertise and skill sets to help further the businesses of underprivileged entrepreneurs. Due to her strength and dynamism, Ingrid was able to gather around her – and remotely – a team which is diverse and resourceful. Above all, with a strong knowledge of various cultures, Ingrid is the right person to bridge the gap and manage a team made of people with different nationalities, working all together to help multicultural communities. And making sure people are the center of economic support is all the more important in these challenging times.

Within six months of establishment in the United States, Positive Planet US launched its first US based program: the Women Accelerator Hub. Partnered with multinational corporation Capgemini, Positive Planet US is helping five minority women launch their businesses in an unprecedented economical climate with 8 intense weeks of one-on-one coaching. The entrepreneurs will have the opportunity to learn how to start and grow a business, sell their product or service, leverage social media and other marketing tools, apply for a business loan, and more, all with the support of Capgemini executive mentors. Participants will also be offered access to special bonus sessions presented by key industry experts from exclusive partnerships.

Positive Planet US will be launching a second program in partnership with Genpact; an E-Learning platform that will be accessible to entrepreneurs coming from underprivileged communities providing them with information, tools, and resources to build and grow their start up business.

These programs and initiatives are just the tip of the iceberg. Positive Planet US is determined to bring more resources to underserved communities in 2021. With goals to raise over $20 millions to benefit hundreds of thousands of entrepreneurs and millions of people within underprivileged communities, Positive Planet US is bringing the positivity back in 2021.

To support the Positive Planet US missions and help us finance our programs, visit our website. Follow us on social media to stay updated on new initiatives and find out how you can take a hand in helping deserving but long-neglected communities in the United States.

Original Article