Episode 10: Bennani builds an ethical, eco-friendly sneaker brand in Casablanca

On this episode, we interview Fadila Bennani, who decided to leave her stable job at Groupon in Casablanca after she had her daughter, so that she could fulfill her lifelong dream of creating a socially and environmentally responsible and authentic Moroccan brand now called Amaz. 

Bennani was always into shoes as a student in high school and the university, but working as a consultant, she couldn’t wear sneakers in the office. At the same time, she was inspired by smaller brands launching online and growing fast in Europe, which were appealing to a more conscious consumer.

Now her shoe company, Amaz, takes traditional forms of Moroccan textile weaving to create both social and environmental impacts, at every level of its operation. “Amaz for Education” works as a give-back program which for every sneaker sold, one day of school is financed for a young girl in Morocco. They’ve raised they equivalent of over a year of schooling since the program started. 

Her experience in e-commerce also opened her eyes to frivolous consumption of low value products. Working with recycled material and using traditional textile weaving of plastic bags, she has upcycled the equivalent of 500 standard plastic bags, and 700 VHS tapes (using the film).

By utilizing Moroccan know-how and craftsmanship, Bennani continues to build an ethical, eco-friendly and socially sustainable sneaker brand in Casablanca.

Listen on Spotify
A Positive Voice Episode 10 on Spotify
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A Positive Voice Episode 10 on Apple Podcasts

First Positive Planet Accelerator Hub in the United States

Positive Planet US is delighted to announce the launch of our first Accelerator program in the US. With the support of our partner Capgemini, we will conduct an 8-week program aimed at supporting minority women in the New-York Metropolitan Area launching successful startups.  

The Accelerator hub includes one-on-one training and will teach small business owners the ins and outs of business plans, finance, sales, marketing and everything else they need to know to run a successful business. Participants will also be offered access to special bonus sessions presented by key industry experts from exclusive partnerships.

Applications are open until January 6th to minority women entrepreneurs who have viable business ideas and that would contribute to positive economic, social, environmental or political change.

Combining visionary women with the next great idea and our team of Capgemini experts, our accelerator program will bring participants’ businesses to the next level.

Positive Planet’s first Accelerator program aims to improve social inclusion for minority women in the United States by enhancing their opportunities and their chances for success.  

On January 13th our board of directors will select 5 startup founders to participate in this unique Accelerator hub.  We are incredibly excited to welcome these incredible startup founders into our first Accelerator program.